Apple iTunes Gift Cards Now Accessible Through Facebook

Good news for iTunes users, Facebook announced that facebook users can easily purchase iTunes Store Digital gift cards using Facebook Gift Platform. it’s easier way to to share itunes credit with facebook friends & family. Obviously apple may also feel closer relationship with facebook than it did with Google.

“Starting today with Facebook Gifts, you can instantly gift your friends iTunes digital gifts and recommend albums, movies, games, apps, and more available on the iTunes Store.

Search for a specific song or album to recommend, or let your friend decide. iTunes digital gifts are available for $10, $15, $25, or $50”

According to AllThingsD notes Blog Apple and Facebook partnership increase visibility for iTunes and gives facebook a part of what is currently estimated to by $260 million business in iTunes Store gift cards for third-party retailer’s.

Per Apple’s last 10-K, the company generated $7.5 billion from the iTunes Store during fiscal year 2012. Industry sources say that more than $2 billion of that revenue comes directly from iTunes gift cards. Sources also tell us that existing retailers who sell iTunes gift cards (like Best Buy, Target and the like) usually keep around 13 percent of each gift-card dollar sold.

So that adds up to around, say, a $260 million-dollar market size for physical iTunes cards split among participating retailers, of which Facebook will now be an active participant. That pie is small compared to Facebook’s overall revenue ($3.71 billion in 2011), but another digital product with less overhead and high demand is definitely a win for Facebook’s Gifts department.

Maybe there are obvious reasons that Facebook and Apple don’t hate each other. However facebook does not make computers and operating system, tablet, ipad as well as iphones and apple does not have a social networking website like facebook. But we’ve noticed apple and facebook working more closely together recently, system wide facebook integration now packed up with iOS6 and OS X Mountain Lion.

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